420 Disinfo Exposed
Steve Bloom continues his selective and self-serving history of 420. In his latest missive, Bloom says: “In 1996, a person calling himself Steve Waldo contacted High Times claiming he and five friends had coined the term while they all attended San Rafael High School in Marin Country north of San Francisco in the early 1970s. So High Times named the Waldos the founders of 420.”
In truth, Steve Waldo contacted the 420 Tours website, not High Times. I’d just recently resigned as editor-in-chief of the magazine so I could concentrate on building events and shooting video and had spent six years promoting 420 ceremonies at the High Times office, at the Cannabis Cup, and at the Whee! festivals I created. Bloom never participated in any of these 420 ceremonies and told everyone my “theory” about the Waldo’s inventing 420 was untrue. For many years Bloom insisted the Waldos were liars. All this was well documented in Mike Edison’s slimy book that details his conflicts with the High Times staff.
But the worst piece of disinfo promoted by Bloom is the idea that I had nothing to do with spreading 420 ceremonies around the world, when, in fact, I was the first person to announce that 420 was evidence of the spiritual powers of cannabis. Until I began organizing 420 ceremonies, the only 420 ceremony being held was in Marin County. Bloom claims that Deadheads created 420 ceremonies, which is not true. It was students at San Rafael High School that organized the first 420 ceremonies. The Waldos were fans of the New Riders of the Purple Sage, not “Deadheads.”